Redesigning the most complete running App.

 

Adidas launched in 2015 the most complete app for runners in the market, but couldn’t beat its competitors due to an inefficient UX design. To optimise the user experience, the new design has only two options in the main page: Pressing “GO“ to start monitoring the activity and pressing “Train me“ to create a personalised training plan.

Another problem was the lack of some basic options, such as accessing to your personal profile or checking running routes in the city, what forced users to check them in the Adidas website. Including these two services, the application became more rounded and the user experience significantly improved.

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