Demasié,
viral fun packaging.

Demasié is a patisserie specialized in making cookies, donuts, and the best cinnamon roll in Barcelona. Beyond the great quality, they are set apart by their creativity and their ability to surprise with every flavor.

The new branding strives to reflect this fun new world and reinforce customer interaction with the product. Therefore, we have created a visual universe based on kawaii emoticons and bright colors.

Each package has its own expression related to the product: from a glass that is HOT, to a box that “eats cookies” when you open it! This has turned the packs into a viral phenomenon that has contributed massively to raising awareness about the brilliant universe of Demasie, its patisseries, and its brand.

This project was develop in Mucho.