Franz & Franzis & Franziska.
The soft drinks of Franziskaner.

The main goal of the project was to create a new identity through the packaging to ensure its differentiation with normal beers and bring the product closer to soft drinks. The project was developed in Proximity WW.

The design uses blocks of colours as an abstraction and decomposition exercise of the beverage itself. An alternative to the Franziskaner logotype was designed to make a stronger distance with the beer.